Time: The Ultimate Frenemy in Media

Time isn’t your enemy because you don’t have enough of it when you're delivering a media exchange - no. It’s because you don’t feel it slipping away until it’s too late. One minute, you’re confidently crafting your position; the next, you’re in a death match with the TV time gods or the dreaded word count police.

See, time is sneaky. It stretches when you’re doing something dull (ever sat through a pointless meeting?), and it vanishes when you actually need it (like those injury time minutes when your side is 2-1 down).

The fix? It’s in your pocket. Your phone. That stopwatch is your new best friend. Train yourself to deliver your point in three or four sharp, punchy sentences. The tighter your words, the stronger your impact.

Because in media, timing isn’t just everything—it’s survival. Get it right, and you’re golden. Get it wrong, and, it can easily be the most deflating experience :(