Same Brush, New Bristles – Mastering the Art of Modern Messaging

Media training—it’s a bit like Trigger’s broom, isn’t it? You remember Trigger from “Only Fools and Horses” - he swore he’d had the same brush for 20 years, even though he’d changed the head and handle multiple times. Well, Media Training is the same. The tools and platforms have evolved, but the core principles remain.

Yes, traditional Media Training - understanding how to engage with journalists, lots of practical on camera exercises to help navigate interviews, and making sure your message lands - are still important and a vital part of our training. But today, you’re just as likely to be recording a podcast, creating LinkedIn content, speaking to customers, stakeholders, in ‘town halls’, or presenting in the office or at conferences. Every one of these requires the discipline of adaptive media techniques - focus, clarity, and prioritisation - to ensure your message cuts through.

At its core, media training is about mastering the ‘science’ and the ‘art’ of journalism. The science is about breaking down the molecules of information and reshaping them in a way that resonates with your audience. The art is about impact, influence, and the theatre of delivery - bringing words to life so they engage and inspire.

But here’s why it really matters: effective communication drives productivity. Imagine cutting an hour-long meeting to 30 minutes or a 20-minute presentation to 10, simply because everyone is clearer, more direct, and more focused. Less noise, fewer distractions - just concise, compelling communication that leads to action.

So, while Media Training might be "Trigger’s broom," we’ve completely redefined it for the digital age. In today’s workplace, it’s not just relevant - it’s essential. Because great communication isn’t just a skill, it’s leadership.

If that resonates with you and you’d like to know more about how we can help improve your media and communications skills then please get in touch: info@darkstar-media.co.uk or 07367 457745